The Fairmont Group LLC is a boutique investment banking firm headed by financial advisor/CEO, Jack W. Helm. The firm offers mergers and acquisitions advisory servcies, divestiture, pre-sale and restructuring services, competitive capital sourcing, private placements and underwriting advice, and is located in Winchester, Virginia.

The Fairmont Group has a decidedy international focus and maintains corporate relationships with the independent investment banking firm of Hock & Co. in Frankfurt, Germany, as well as Folgat AG, also located in Frankfurt, focusing on direct investment opportunities in the Ukraine. Mr. Helm has over 20 years of corporate finance experience including experience in both German and European multinational markets.

* About the Design:

This website was coded primarily with CSS, and uses a vertical left navigation with a fly-out submenu under the Services link. The colors chosen were black, gray, and blue, to give the site a subtle, corporate business. Header images found at the top of each page were created with photos of foreign currencies and other images of business people to enhance the international investment banking theme of the site. The website has only six pages, but provides extensive information about the services provided by the firm.

Of question was whether or not to inlcude a page background color or to leave the background all white, as well as to include borders around the content sections. With the white background the website seemed to be “floating in nothing,” having a lack of a visible structure. The client preferred to have a minimalist look without too much structure, but eventually a gray background color was added to each page. This sets off the rest of the site colors nicely, and allows the content sections to stand out more. Recently, I have added some additional borders and color to the site and the navigation menu, to make the visual structure stand out even more.

The present site design has been altered somewhat by the client, as he preferred to have an animated header, and a wider format that had room for larger type, as well as a more commercial presentation. However, the photo headers and images were reused, and the content of the site remains the same on the new site.

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