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Spring, 2009
“Unity to Wisdom” — a Blog for an Environmental Client



One of my projects in 2009 included developing a WordPress blog for a client who works for The Land Trust Alliance, which is an environmental organization concerned with the conservation and preservation of natural lands for future generations. Their raison d'etre (to quote their website) is, “to promote voluntary private land conservation to benefit communities and natural systems,” and their mission is to “save the places people love by strengthening land conservation across America.” 

My client, who is their IT Director and has worked for The Land Trust Alliance for many years, decided to take a summer travel sabbatical in which he would blog about his visits to land trusts between Maine and Montana, to learn more about each one and their conservation practices. The purpose of his blog was to share these stories about how each land trust has helped to protect and preserve the undeveloped, wild regions throughout our country, while at the same time are helping to save the environment, and making possible the acquisition of land through things like conservation easements. Conservation easements are “...voluntary, legal agreement(s) between a landowner and a land trust or government agency that permanently limits uses of the land in order to protect its conservation values, allowing (one) to continue to own and use (their) land and to sell it or pass it on to heirs.” If the easement is permanently protecting a wildlife habitat or other natural resources found within the land, for example, it can qualify as a tax-deductible charitable contribution. In general, the easement restricts building or develpment, or any sort of commercial use from taking place on the land, thereby preserving it for future generations to come. Many parks and other natural places throughout our country have been preserved through conservation easements, due to the work of land trusts in each state.

Andy's blog name, "Unity to Wisdom" refers to the beginning and ending destination towns on his travel sabbatical. To learn how to create a blog, I took a class in WordPress, and learned how to install a theme and various WordPress plug-ins available from the WordPress database, (which make the blog content possible). I also learned more about how to incorporate blog posts with social networking sites like Facebook and Twitter. Once the blog was set up, I transferred the management of the blog to Andy, so he could update it himself on his trip. He did the work of recording all of his visits and saving them into an mp3 format which could be uploaded as podcasts to the site. The podcasts feature his visits to the land trusts that he visited on his trip, bringing the travel stories to life. The blog also includes an About page, a travel itinerary page, and a page of links to all of the land trusts and their websites, that he visited.



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