PeopleCount.org is a website that was developed by CEO, Rand Strauss of Mountain View, California whose purpose is to facilitate the communication
of political opinions of constituents, and our voting population to members of Congress, so that Congress has a better understanding and reading of what the people and their represented states would like done, on the many hot-button issues of political, economic, social, and environmental topics of the day.
The site is non-partisan, and seeks to allow for a more democratic process, by giving people a direct voice in their democracy, through asking them to vote their opinions on what they feel about such topics, and would like to see their government do in response. How do you feel on a given topic, such as climate change or gun control, and what would you like your representatives
to know about your opinions? The site gives "the people" an opportunity to express this, and to participate in their democracy by having their voices carry some weight.
I assisted Randy on brainstorming for ideas for the creation of a logo design,and also his website. The logo ideas are shown below, as well as a mock-up for a website. I also helped with the set-up of the first PeopleCount.org blog at: http://peoplecount.wordpress.com. In addition, I assisted him with alpha-testing of his original survey site, did some research into other similar organizations, and helped with outreach to associations and other government-related organizations, as well as even environmental organizations, seeking partnership opportunities. In addition, I helped with general editorial and graphic design input.
Below are some mock-ups with graphics for a potential website look, with social networking icons, and the first logo design we tried. The final website design
and logo were created by another designer, as a collaboration with the PeopleCount team, and the back-end database section of their website; but the initial design and colors are reflected in the first logo example, shown below with the green and blue,
as well as an earlier version which was red and blue, that I created with Adobe Illustrator, in consultation with the CEO and another contributor. We later changed the green and blue circular logo because we felt that, while it was positive and met the expectations of the idea of people participating in a free and representative democracy, it resembles the Obama Campaign logo too much, with the rising sun. We added stripes behind the sun to incorporate the idea of the flag, but this too, was very similar to the Obama logo. The CEO later changed the logo to use just the figure, on a statistical kind of background -- as is shown in the final version of the website, above.
To learn more about PeopleCount.org, please visit the present website at: http://www.peoplecount.org. There are links
on the site to the blog, as well as background information, FAQs, and instructions
on how to register and set up your
own political profile.
Start voting today on issues that concern you, and help streamline our democratic process!
BLOG Screenshot - upper
Blog screenshot - lower half
Our original idea for a logo resembled the Obama Campaign
Logo, as shown below;
and we decided not to use it for this reason.
figure in the center was meant to express the
idea of people (or everyman) and our voting population, with a rising sun in the background, that symbolized a
We chose a green and blue color palette, with green symbolizing the earth, and blue the sky, while
the white sun and stripes were symbolic of the flag. The Obama Campaign logo was probably a big influence
in our thinking, but that logo is one of the best in terms of capturing the idea of
a new day, and a new democracy for America.
Website homepage Mock-up - upper half
Website homepage mockup - lower half We also had a few other idea for logos, with
one that used a "D" for Democracy, and the "3M: indicating the Third Millenium, so the idea was for a new model of
democracy, in our country, and originally the site was going to be called, "Democracy for the Third Millenium."
We decided that the red/white/blue theme and stars were overused, so eventually moved to the
idea of using a person to represent the new name of the website, which Randy wanted to call, "PEOPLE COUNT."