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GWAFP Logo and Brochure Design -
Spring, 2014


Below, is a logo that I designed for the Greater Washington Association for Financial Professionals that uses silhouettes of three of the most recognizable Washington, D.C. monuments—the Capitol building, the Washington Monument, and the Lincoln Memorial—to emphasize the association's geographical location as the D.C. area chapter of their parent organization, the Association for Financial Professionals.

GWAFP provides networking and educational guidance for treasury and financial professionals of the Greater Washington D.C. area. The association holds monthly meetings with presentations by and for their members, on current developments in the areas of: best practices and developments in treasury and cash management; regional and national economy and business outlooks; financial management, as well as other topics of relevance to the financial community. They also provide training opportunities for the Certified Treasury Professional Exam.

GWAFP membership is open to all financial professionals in the region, who work in both private and public sectors of the financial field.



GWAFP logo with green monument


An alternative logo design that we did not use:


Membership Print Brochure:


Front panel, and interior left and back panels:

Brochure - in dark navy

Interior fold-out



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